Raymonds enters energy drink space

The textile firm Raymonds' consumer good brand KamaSutra today forayed into the energy drink category, where it is eyeing 20% market share in the next two years.
"We wanted the energy drink, KS E Drink, launched in a different space. We have positioned it differently. Everybody else is in the sporting arena. We believe there is a huge market for this because the brand identity of KamaSutra and the opportunity to scale that up is huge," Raymond Chairman and MD Gautam Singhania told reporters

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