ITC's business overview

ITC, over the last couple of years, is known to have increased prices of its key brands before the Union budget is presented in Parliament, to offset a hike in duty. This year, too, the market is expecting ITC to hike prices of its Classic and Navy Cut brands in the fourth quarter, good for earnings.
Even if ITC retains prices at current levels, its earnings before tax from the cigarette division would be strong, as it has increased prices by 23% across its cigarette portfolio, while the duty

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