IKEA, the world’s largest furniture retail chain, may settle for fewer product categories in the Indian market than it had proposed in its application to the Foreign Investment Promotion Board ( FIPB), but it is unlikely to compromise on the “concept” the Scandinavian company represents across countries, according to sources in the know. The fight is for the signature café, restaurant and the Swedish meat ball IKEA is known for, besides its furniture stores. When FIPB cleared IKEA’s
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