The succession of Ratan Tata as Tata brand built

It was sometime in 1991 – just two years before his retirement (“ouster” would perhaps be a more appropriate term) – Russi Mody had invited a few journalists from Kolkata; Kolkata to visit the Jamshedpur plant of Tisco, as it was then known, to figure out which way the wind was blowing in his battle with Ratan Tata. His crisis managers took the team to a few areas in the plant where workers had put up huge placards saying, “Jab tak suraj chand rahega, Russi Mody tera naam rahega”.

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