Jordan based Arab Potash Company (APC) has launched a marketing campaign focused on key representatives of the Indian fertilizer market. India is the world’s largest importer of fertilizers and the largest market for Jordanian potash. During the past five years, APC exports to India reached 3.1 million tonnes, valued at $1.37 billion (971 million Jordanian Dinar), and over the past 20 years, the Indian market has represented 30 % of total APC exports.
The marketing efforts were taken mainly
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