Adani Wilmar to enter into other commodities

The Ahmedabad based commodities firm Adani Wilmar Ltd. (AWL) is planning to extend its flagship edible oil brand Fortune to other commodities such as basmati rice, pulses, dal, besan and nuggets over the next two years.
The company, a joint venture between Singapore’s Wilmar International Ltd and India’s Adani Group, had undertaken a market survey on the possible extensions of the Fortune brand about two years back. The companies brand Fortune is a trusted brand among Indian households.

Adani Wilmar commodities, adani wilmar rice brand, adani wilmar bran edible oil, adani wilmar brand, Adani Wilmar Ltd. commodities