The farmers in West Bengal have sowed more Atlanta variety of potato this year for use by PepsiCo India for making flakes and other Frito-Lay products. At least 30 per cent more farmers entered into agreements with PepsiCo this year notwithstanding the political opposition to contract farming. . The area under cultivation has also gone up by over 15 per cent to 7,000 acres.
Nearly 13,000 farmers have entered into a contract arrangement with PepsiCo for supply of Atlanta potatoes. The number
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