Wednesday, 19 December 2012

Bengal farmers turn to Atlanta potatoes for Fritolay

The farmers in West Bengal have sowed more Atlanta variety of potato this year for use by PepsiCo India for making flakes and other Frito-Lay products. At least 30 per cent more farmers entered into agreements with PepsiCo this year notwithstanding the political opposition to contract farming. . The area under cultivation has also gone up by over 15 per cent to 7,000 acres.
Nearly 13,000 farmers have entered into a contract arrangement with PepsiCo for supply of Atlanta potatoes. The number

Atlanta potatoes, bengal farmer PepsiCo, Fritolay West Bengal, Atlanta potatoes quintal, PepsiCo Fritolay

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