Technological
Environment in India
The technological environment in India is rapidly
increasing. As the country continues to grow, so also is the technology. With
respect to the oil industry, ONGC was behind technologically, but has since put
much needed money and focus on technology. ONGC realized that they were behind
in the technological environment and this was creating a huge weakness with
respect to their competitors. ONGC has turned what once was a weakness into strength
though. One such example was the acquisition of technology to meet Euro II
standards through the purchasing of MRPL. ONGC also implemented advanced
technologies such as Increased Oil Recovery, Enhanced Oil Recovery and
Supervisory Control and Data Acquisition. Another great technology that they
implemented, that really gives them a competitive advantage is the Virtual
Reality Interpretation Center, which is regarded as “one of the ten bests such
systems in the world for applications in exploration.” This greatly enhances
their ability for oil recovery and also for a competitive advantage. Other
great technological advances were the implementation of an ERP, MIS and inventory
control system. ONGC also implemented a completely digitized magnetic media
seismic library, which is considered the one of the best in the world. This was
a much needed improvement in technology over all their previous years to help compete
on the world market. It cannot be emphasized enough how important technology is
in a large corporation like this battling in a market that is very tough and
depleting
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